This statistic presents the average brand response rate on social media in the United States as of the third quarter of 2017, by vertical. According to the findings, the retail industry had an average response rate of 16 percent to communicating back to their consumers on social media, while the consumer goods industry reported in 14 percent.
Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Sprout Social. (November 7, 2017). Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/748419/brand-consumer-average-response-rate-social-media/
Sprout Social. "Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical." Chart. November 7, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/748419/brand-consumer-average-response-rate-social-media/
Sprout Social. (2017). Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/748419/brand-consumer-average-response-rate-social-media/
Sprout Social. "Average Social Media Response Rate of Brands in The United States as of 3rd Quarter 2017, by Vertical." Statista, Statista Inc., 7 Nov 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/748419/brand-consumer-average-response-rate-social-media/
Sprout Social, Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/748419/brand-consumer-average-response-rate-social-media/ (last visited November 13, 2024)
Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical [Graph], Sprout Social, November 7, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/748419/brand-consumer-average-response-rate-social-media/
