This statistic features the top floral products purchased by supermarket shoppers in the United States in 2015. In that year, the top floral product purchased by U.S. supermarket shoppers were cut flowers with 79 percent of total floral sales.
Top floral products purchased by supermarket shoppers in the United States in 2015*
The research represents buying decisions for nearly 15,000 stores and nearly $3 billion in floral product sales. The respondents represent broad business sectors involved in floral mass-marketing, including chain supermarkets, independent supermarkets, other mass marketers (including super-discounters and wholesale clubs) and grocery/service wholesalers. Given the ample floral sales representation of the survey, the broad sector representation of the respondents and the large number of stores represented, the survey findings in this report are generally reflective of the perspectives and practices of floral buyers in the U.S. mass-market floral industry.
* Source: Retail Feedback Group Generations Floral Shopping Study 2015
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Produce Marketing Association. (August 31, 2016). Top floral products purchased by supermarket shoppers in the United States in 2015* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/747816/top-floral-products-supermarket-shoppers-purchased-us/
Produce Marketing Association. "Top floral products purchased by supermarket shoppers in the United States in 2015*." Chart. August 31, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/747816/top-floral-products-supermarket-shoppers-purchased-us/
Produce Marketing Association. (2016). Top floral products purchased by supermarket shoppers in the United States in 2015*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/747816/top-floral-products-supermarket-shoppers-purchased-us/
Produce Marketing Association. "Top Floral Products Purchased by Supermarket Shoppers in The United States in 2015*." Statista, Statista Inc., 31 Aug 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/747816/top-floral-products-supermarket-shoppers-purchased-us/
Produce Marketing Association, Top floral products purchased by supermarket shoppers in the United States in 2015* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/747816/top-floral-products-supermarket-shoppers-purchased-us/ (last visited November 10, 2024)
Top floral products purchased by supermarket shoppers in the United States in 2015* [Graph], Produce Marketing Association, August 31, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/747816/top-floral-products-supermarket-shoppers-purchased-us/
