This statistic presents the share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018. According to the findings, Amazon was the third most popular advertising publisher among major retailers, commanding 14 percent of their marketing budgets.
Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Business Wire. (February 6, 2018). Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/
Business Wire. "Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018." Chart. February 6, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/
Business Wire. (2018). Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/
Business Wire. "Share of Retail Marketing Budgets Devoted to Selected Digital Ad Publishing Platforms in The United States in 2018." Statista, Statista Inc., 6 Feb 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/
Business Wire, Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/ (last visited November 10, 2024)
Share of retail marketing budgets devoted to selected digital ad publishing platforms in the United States in 2018 [Graph], Business Wire, February 6, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/746127/us-retail-marketing-budget-share-spent-on-digital-platforms/