The statistic presents information on the leading ways LGBT consumers engage with advertising in the United States as of May 2017. It was found that 43 percent of responding LGBT consumers said they looked up products or services on their phone after seeing their ads on posters or billboards, as compared to 35 percent of general public respondents who said the same.
Leading ways LGBT consumers engage with advertising in the United States as of May 2017
Characteristic
LGBT consumers
General public
I search for products and services on my phone as a result of seeing posters and billboards
43%
33%
While watching TV I search on the internet for products I see advertised
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YouGov. (June 8, 2017). Leading ways LGBT consumers engage with advertising in the United States as of May 2017 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/742899/lgbt-ad-engagement-us/
YouGov. "Leading ways LGBT consumers engage with advertising in the United States as of May 2017." Chart. June 8, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/742899/lgbt-ad-engagement-us/
YouGov. (2017). Leading ways LGBT consumers engage with advertising in the United States as of May 2017. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/742899/lgbt-ad-engagement-us/
YouGov. "Leading Ways Lgbt Consumers Engage with Advertising in The United States as of May 2017." Statista, Statista Inc., 8 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/742899/lgbt-ad-engagement-us/
YouGov, Leading ways LGBT consumers engage with advertising in the United States as of May 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/742899/lgbt-ad-engagement-us/ (last visited November 13, 2024)
Leading ways LGBT consumers engage with advertising in the United States as of May 2017 [Graph], YouGov, June 8, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/742899/lgbt-ad-engagement-us/
