Reasons U.S. beauty consumers choose to shop at Amazon versus in-store 2022

Published by
L. Yltävä,
Nov 9, 2024
According to Amazon beauty product shoppers in the United States, low prices were the leading reason for shopping at Amazon. During the 2022 survey, 64 percent of beauty shoppers said they chose Amazon over in-store shopping because of its 24/7 availability.

Factors influencing consumers to purchase beauty products from Amazon versus in-store in the United States in 2022

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Release date

January 2023

Region

United States

Survey time period

2022

Special properties

female consumers of beauty products

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