The statistic shows information on the factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2017. It was found that 71.6 percent of respondents were more likely to participate in sweepstakes if the odds of winning a prize were high, as opposed to 67 percent who said they would partake because of a high value of the prize.
Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016
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IBM. (March 22, 2017). Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/740337/factors-influencing-sweepstakes-participation/
IBM. "Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016." Chart. March 22, 2017. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/740337/factors-influencing-sweepstakes-participation/
IBM. (2017). Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/740337/factors-influencing-sweepstakes-participation/
IBM. "Factors Influencing Consumer Likelihood of Participation in Promotional Sweepstakes in The United States as of May 2016." Statista, Statista Inc., 22 Mar 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/740337/factors-influencing-sweepstakes-participation/
IBM, Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/740337/factors-influencing-sweepstakes-participation/ (last visited September 20, 2024)
Factors influencing consumer likelihood of participation in promotional sweepstakes in the United States as of May 2016 [Graph], IBM, March 22, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/740337/factors-influencing-sweepstakes-participation/