This graph shows the share of marketing budget spent on content marketing according to manufacturing marketers in North America as of July 2017. During the survey, 23 percent of responding manufacturing marketers said they devoted between 10 and 24 percent of their total marketing budgets on content marketing.
Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017
This question was phrased by the source as follows: "Approximately what percentage of your organization's total marketing budget (not including staff) si spent on content marketing?" Multiple answers were possible.
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Content Marketing Institute. (November 1, 2017). Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/733932/content-marketing-budget-share-manufacturing-marketing-na/
Content Marketing Institute. "Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017." Chart. November 1, 2017. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/733932/content-marketing-budget-share-manufacturing-marketing-na/
Content Marketing Institute. (2017). Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/733932/content-marketing-budget-share-manufacturing-marketing-na/
Content Marketing Institute. "Share of Marketing Budgets Spent on Content Marketing According to Manufacturing Marketers in North America as of July 2017." Statista, Statista Inc., 1 Nov 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/733932/content-marketing-budget-share-manufacturing-marketing-na/
Content Marketing Institute, Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/733932/content-marketing-budget-share-manufacturing-marketing-na/ (last visited September 20, 2024)
Share of marketing budgets spent on content marketing according to manufacturing marketers in North America as of July 2017 [Graph], Content Marketing Institute, November 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/733932/content-marketing-budget-share-manufacturing-marketing-na/