This statistic presents the leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017. The survey results show, that 31 percent of respondents felt dissatisfied with media coverage during major global trade show such as SXSW or Money200 becasue the interviews did not result in any articles.
Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017
Characteristic
Share of respondents
Company’s news was lost in other trade show news stories
31%
Media did not cover their company at all
31%
Media interviews did not result in articles
23%
Journalists were difficult to reach or did not show up for scheduled interviews
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adweek. (May 4, 2017). Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
Adweek. "Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017." Chart. May 4, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
Adweek. (2017). Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
Adweek. "Leading Reasons Why Marketers Felt Disappointed with Media Coverage during Major Trade Shows Worldwide as of May 2017." Statista, Statista Inc., 4 May 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
Adweek, Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/732645/reason-disappoint-major-trade-show-media-coverage/ (last visited November 10, 2024)
Leading reasons why marketers felt disappointed with media coverage during major trade shows worldwide as of May 2017 [Graph], Adweek, May 4, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/732645/reason-disappoint-major-trade-show-media-coverage/
