This statistic describes the results of a survey among hotels about the usage of viral marketing in the marketing mix across Indian hotels in the 2017 financial year, based on star category. During the measured time period, around 18.6 percent of 3-star hotels across India used viral marketing as a marketing tool.
Usage of viral marketing in the mix among hotels across India in FY 2017, by star category
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HVS Global Hospitality Services. (February 21, 2018). Usage of viral marketing in the mix among hotels across India in FY 2017, by star category [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/730158/viral-marketing-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. "Usage of viral marketing in the mix among hotels across India in FY 2017, by star category." Chart. February 21, 2018. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/730158/viral-marketing-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. (2018). Usage of viral marketing in the mix among hotels across India in FY 2017, by star category. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/730158/viral-marketing-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services. "Usage of Viral Marketing in The Mix among Hotels across India in Fy 2017, by Star Category." Statista, Statista Inc., 21 Feb 2018, https://www-statista-com.ezproxy.canberra.edu.au/statistics/730158/viral-marketing-usage-among-hotels-by-star-category-india/
HVS Global Hospitality Services, Usage of viral marketing in the mix among hotels across India in FY 2017, by star category Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/730158/viral-marketing-usage-among-hotels-by-star-category-india/ (last visited November 10, 2024)
Usage of viral marketing in the mix among hotels across India in FY 2017, by star category [Graph], HVS Global Hospitality Services, February 21, 2018. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/730158/viral-marketing-usage-among-hotels-by-star-category-india/
