Investments in martech categories in the U.S. 2021

Published by Statista Research Department, Jan 6, 2023
Based on results of a survey of brand marketers, concluded in January 2021, the marketing technology category that was expected to see the largest investment was advertising and promotion. However, customer experience martech was also a leading investment, indicated by a little over 20 percent of responding marketers.

Planned investments in marketing technology (martech) categories according to brand marketers in the United States as of January 2021

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Source

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Release date

February 2021

Region

United States

Survey time period

December 2020 to January 2021

Number of respondents

200 respondents

Supplementary notes

The source provides the following explanation: "Brand marketers were asked which one (1) of the 5 categories they will be investing in the most over the next 18 months."
Respondents were part of the source's network.

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