This statistic show the results of a survey on the duration of out-stream video advertising formats in Europe as of March 2017. The survey found that a length of 30 seconds was the most common duration for in-article, in-page and in-text ads, at 32 percent.
Share of out-stream video advertising formats in Europe in 2017, by duration
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IAB (U.S.). (April 26, 2017). Share of out-stream video advertising formats in Europe in 2017, by duration [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
IAB (U.S.). "Share of out-stream video advertising formats in Europe in 2017, by duration." Chart. April 26, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
IAB (U.S.). (2017). Share of out-stream video advertising formats in Europe in 2017, by duration. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
IAB (U.S.). "Share of Out-stream Video Advertising Formats in Europe in 2017, by Duration." Statista, Statista Inc., 26 Apr 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
IAB (U.S.), Share of out-stream video advertising formats in Europe in 2017, by duration Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/ (last visited November 13, 2024)
Share of out-stream video advertising formats in Europe in 2017, by duration [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/726997/out-stream-video-ad-formats-by-duration-in-europe/
