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Average value of out-stream video ad formats in Europe 2017

Published by Statista Research Department, Jan 10, 2023

This statistic show the results of a survey on the average value of out-stream video advertising formats in Europe as of March 2017, broken down by format. The survey found that in-article, in-page and in-text ads were the most valued format for out-stream video advertising. On a scale between 1 and 5 (1 being low and 5 being high), this format scored an average of 3.35 from respondents.

Average value of out-stream video advertising formats in Europe in 2017, by format

table column chart

Characteristic	Average value (1=low to 5=high)*
In-article/ in-page/ in-text	3.35
Click-to-play in-banner video	2.84
Auto-play in-banner video	2.67
Post-roll	2.26

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Details: Europe; January to March 2017; 642 respondents

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Source

IAB (U.S.)

Survey by

IAB (U.S.)

Published by

IAB (U.S.)

Source link

European Video Ad Format Landscape Report April 2017, page 9

Release date

April 2017

Citation formats

Region

Europe

Survey time period

January to March 2017

Number of respondents

642 respondents

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The survey asked respondents about how they value the video ad formats in terms of ROI for advertisers and agencies and value for publishers, the respondents placed a value between 1 and 5 (1 being low and 5 being high) on each format."

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