This statistic is based on a survey conducted in 2016. It describes the opinions of North American and European healthcare professionals about their organization's focus in 2016 and 2021. Some 30 percent of respondents stated that their organization is equally focused on mass-market and personalized approaches, as of 2016. However, 54 percent expected that this will be the focus in five years time.
Opinions of healthcare professionals about their organization's focus in 2016 and 2021
Characteristic
2016
2021
Focused on traditional mass-market approaches
32%
8%
Focused on personalized data-driven approaches
38%
38%
Equally focused on mass-market and personalized approaches
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Oxford Economics, & SAP. (April 12, 2016). Opinions of healthcare professionals about their organization's focus in 2016 and 2021 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/726832/healthcare-professionals-about-their-organization-s-focus/
Oxford Economics, und SAP. "Opinions of healthcare professionals about their organization's focus in 2016 and 2021." Chart. April 12, 2016. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/726832/healthcare-professionals-about-their-organization-s-focus/
Oxford Economics, SAP. (2016). Opinions of healthcare professionals about their organization's focus in 2016 and 2021. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/726832/healthcare-professionals-about-their-organization-s-focus/
Oxford Economics, and SAP. "Opinions of Healthcare Professionals about Their Organization's Focus in 2016 and 2021." Statista, Statista Inc., 12 Apr 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/726832/healthcare-professionals-about-their-organization-s-focus/
Oxford Economics & SAP, Opinions of healthcare professionals about their organization's focus in 2016 and 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/726832/healthcare-professionals-about-their-organization-s-focus/ (last visited November 13, 2024)
Opinions of healthcare professionals about their organization's focus in 2016 and 2021 [Graph], Oxford Economics, & SAP, April 12, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/726832/healthcare-professionals-about-their-organization-s-focus/
