Deodorants: women's loyalty to brands in the United Kingdom (UK) 2017
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they use deodorants from the same brand. Among those surveyed, 30 percent said that they always use the same brand of deodorants. In contrast, only 6 percent of respondents claimed that they always try out different deodorant brands.
