Criteria for buying deodorants among women in the UK 2017, by age
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked which criteria they use when buying deodorants, broken down by age group. For both 30 to 59 year olds and those aged 60 and over the most important factor when buying deodorants is the quality, with 44 and 46 percent of respondents, respectively, using this as a criteria for their purchases. In contrast, 41 percent of 18 to 29 year olds said that they base their deodorant buying decisions on deals on products, making this the most important criteria for the younger age group.
