Yearly expenditure on deodorants among women in the United Kingdom (UK) 2017, by age
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked how much they spend on deodorants for themselves in a year, broken down by age group. The results show that younger women are likely to spend more on deodorants than the older generation, with 8 percent of both 18 to 29 year olds and 30 to 59 year olds spending between 51 and 100 British pounds annually, compared to just 3 percent of those aged 60 years and older.