This statistic shows which cosmetic brands are most well known among female consumers in the United States as of May 2017, sorted by ethnicity. According to the survey of women interested in beauty and cosmetics, 66 percent of Asian respondents said they knew of Estee Lauder, at least my name.
Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017, by ethnicity
U.S. females interested in beauty and/or cosmetics
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which of these cosmetic brands do you know, even if only by name?"
Multiple answers were possible.
14 respondents stated their ethnicity as other. A further 6 respondents provided no information on their ethnicity.
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Statista. (June 1, 2017). Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017, by ethnicity [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/725196/most-well-known-cosmetic-brands-among-us-women-by-ethnicity/
Statista. "Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017, by ethnicity." Chart. June 1, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/725196/most-well-known-cosmetic-brands-among-us-women-by-ethnicity/
Statista. (2017). Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017, by ethnicity. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/725196/most-well-known-cosmetic-brands-among-us-women-by-ethnicity/
Statista. "Share of Women in The United States That Know or Recognize The following Luxury Cosmetics Brands as of May 2017, by Ethnicity." Statista, Statista Inc., 1 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/725196/most-well-known-cosmetic-brands-among-us-women-by-ethnicity/
Statista, Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017, by ethnicity Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/725196/most-well-known-cosmetic-brands-among-us-women-by-ethnicity/ (last visited November 13, 2024)
Share of women in the United States that know or recognize the following luxury cosmetics brands as of May 2017, by ethnicity [Graph], Statista, June 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/725196/most-well-known-cosmetic-brands-among-us-women-by-ethnicity/
