Chained foodservice market share Singapore 2022, by brand

In 2022, McDonald's had the largest share of the food service market in Singapore, making it the largest food service brand in the country. McDonald's was followed by another U.S. fast food brand, KFC, which had a market share of 4.5 percent.

Popularity of fast food in Singapore

In today's fast-paced lifestyle, dining out has become a trend among Singaporeans over the past few years. Singapore has various dine-out places like restaurants, food courts, and hawkers. An online survey of 2022 revealed that 78 percent of Singaporeans chose to dine out in food courts. Street food and fast-food chain restaurants were also popular dining places among Singaporean consumers. The average cost of a fast food combo meal in Singapore was around nine Singapore in 2022.

Singaporeans are still loving McDonald’s

McDonald's has remained Singapore's most popular fast-food chain due to its competitive pricing and savvy promotional items that cater to local tastes. The price of a McDonald's Big Mac in Singapore was significantly lower compared to the cost of main items offered by other fast-food chains like Burger King and Carl's Jr. Furthermore, McDonald's consistently offers special promotions in conjunction with local holidays, such as the prosperity burger to coincide with the Lunar New Year.