Ashley Madison: current and past usage in the UK 2017, by usage of dating site

This statistic illustrates findings of a survey on the share of individuals who are current or past users of Ashley Madison in the United Kingdom (UK) in June 2017, by usage of dating portal and app. Ashley Madison is an adult dating site that provides services to male and female users who seek short-term sexual encounters over the internet. During the survey period it was found, that 22 percent of responding current users of a dating portal and app reported that they were current users of Ashley Madison. Furthermore, 59 percent within that survey group stated that they had never used it. Additionally, Ashley Madison ranked first in terms of adult dating site or app awareness in the United Kingdom, with 24 percent of surveyed individuals who reported that they knew it at least by name.