According to this Kantar survey from 2024, 2.9 million people are consuming this product with a frequency level of 'Heavy users'. In contrast, 964.66 thousand people have a frequency level of 'Medium users'.
Number of users of 'Remedies For Insomnia, Stress And Anxiety' in Great Britain (GB) 2023, by frequency
(in 1,000s)
Figures estimated by the source on the basis of survey responses. * 'Heavy users' use the remedies more than once a day / 'medium users' two or three times a week or once a week / 'light users' two or three times a month or once a month.
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Kantar. (July 2, 2024). Number of users of 'Remedies For Insomnia, Stress And Anxiety' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/723887/insomnia-stress-anxiety-remedy-users-great-britain-uk/
Kantar. "Number of users of 'Remedies For Insomnia, Stress And Anxiety' in Great Britain (GB) 2023, by frequency (in 1,000s)." Chart. July 2, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/723887/insomnia-stress-anxiety-remedy-users-great-britain-uk/
Kantar. (2024). Number of users of 'Remedies For Insomnia, Stress And Anxiety' in Great Britain (GB) 2023, by frequency (in 1,000s). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/723887/insomnia-stress-anxiety-remedy-users-great-britain-uk/
Kantar. "Number of Users of 'remedies For Insomnia, Stress And Anxiety' in Great Britain (Gb) 2023, by Frequency (in 1,000s)." Statista, Statista Inc., 2 Jul 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/723887/insomnia-stress-anxiety-remedy-users-great-britain-uk/
Kantar, Number of users of 'Remedies For Insomnia, Stress And Anxiety' in Great Britain (GB) 2023, by frequency (in 1,000s) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/723887/insomnia-stress-anxiety-remedy-users-great-britain-uk/ (last visited November 13, 2024)
Number of users of 'Remedies For Insomnia, Stress And Anxiety' in Great Britain (GB) 2023, by frequency (in 1,000s) [Graph], Kantar, July 2, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/723887/insomnia-stress-anxiety-remedy-users-great-britain-uk/