Lipstick: importance of brands for female users in the United Kingdom (UK) 2017
This statistic shows the results of a 2017 survey in which female lipstick wearers in the United Kingdom (UK) were asked about how important brands are to them when purchasing lipstick and lip gloss products. Among those surveyed, 18 percent said they only consider buying lip products from brands that they trust. In contrast, 8 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products. The largest proportion of respondents (32 percent) position themselves in the middle of this scale.
