Lipsticks: women's loyalty to brands in the United Kingdom (UK) 2017
This statistic shows the results of a 2017 survey in which female lipstick wearers in the United Kingdom (UK) were asked about how often they use lipstick and lip gloss products from the same brand. Among those surveyed, 38 percent position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one brand nor constantly trying out new ones.
