Women's hair dye product purchase criteria in the U.S. 2017

Published by
Alexander Kunst,
Dec 20, 2019
This statistic shows the results of a Statista survey in which U.S. women were asked which criteria they based their hair dye selection on. During the May 2017 survey, 55 percent of respondents named the product's quality as an important purchase factor.

Leading hair dye products purchase criteria according to women in the United States as of May 2017

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Source

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Release date

June 2017

Region

United States

Survey time period

May 18 to 23, 2017

Number of respondents

1,014 respondents

Age group

18 years and older

Special properties

591 English speaking women who buy hair dye

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Based on which criteria do you usually select hair dyes?"
Multiple answers were possible.

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