This statistic shows the results of a Statista survey in which U.S. women were asked which criteria they based their hair styling product selection on. During the May 2017 survey, 53 percent of respondents named the product's quality as an important purchase factor.
Leading hair styling products purchase criteria according to women in the United States as of May 2017
994 English speaking women who buy hair styling products
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Based on which criteria do you usually select hair styling products?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Leading hair styling products purchase criteria according to women in the United States as of May 2017 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/721349/hair-styling-product-purchase-criteria-in-the-us/
Statista Survey. "Leading hair styling products purchase criteria according to women in the United States as of May 2017." Chart. June 1, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/721349/hair-styling-product-purchase-criteria-in-the-us/
Statista Survey. (2017). Leading hair styling products purchase criteria according to women in the United States as of May 2017. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/721349/hair-styling-product-purchase-criteria-in-the-us/
Statista Survey. "Leading Hair Styling Products Purchase Criteria According to Women in The United States as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/721349/hair-styling-product-purchase-criteria-in-the-us/
Statista Survey, Leading hair styling products purchase criteria according to women in the United States as of May 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/721349/hair-styling-product-purchase-criteria-in-the-us/ (last visited November 10, 2024)
Leading hair styling products purchase criteria according to women in the United States as of May 2017 [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/721349/hair-styling-product-purchase-criteria-in-the-us/
