This statistic shows the results of a Statista survey in which U.S. women were asked which criteria they based their conditioner and hair masks selection on. During the May 2017 survey, 60 percent of respondents named the product's quality as an important purchase factor.
Leading conditioner and hair masks purchase criteria according to women in the United States as of May 2017
601 English speaking women who buy conditioner and hair masks
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Based on which criteria do you usually select conditioner and hair masks?"
Multiple answers were possible.
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Statista Survey. (June 1, 2017). Leading conditioner and hair masks purchase criteria according to women in the United States as of May 2017 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/721207/conditioner-and-hair-masks-purchase-criteria-in-the-us/
Statista Survey. "Leading conditioner and hair masks purchase criteria according to women in the United States as of May 2017." Chart. June 1, 2017. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/721207/conditioner-and-hair-masks-purchase-criteria-in-the-us/
Statista Survey. (2017). Leading conditioner and hair masks purchase criteria according to women in the United States as of May 2017. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/721207/conditioner-and-hair-masks-purchase-criteria-in-the-us/
Statista Survey. "Leading Conditioner and Hair Masks Purchase Criteria According to Women in The United States as of May 2017." Statista, Statista Inc., 1 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/721207/conditioner-and-hair-masks-purchase-criteria-in-the-us/
Statista Survey, Leading conditioner and hair masks purchase criteria according to women in the United States as of May 2017 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/721207/conditioner-and-hair-masks-purchase-criteria-in-the-us/ (last visited September 20, 2024)
Leading conditioner and hair masks purchase criteria according to women in the United States as of May 2017 [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/721207/conditioner-and-hair-masks-purchase-criteria-in-the-us/