This statistic shows the results of a Statista survey in which U.S. women were asked which criteria they based their shampoo selection on. During the May 2017 survey, 54 percent of respondents aged 60 years and older named the product's quality as an important purchase factor.
Leading shampoo purchase criteria according to women in the United States as of May 2017, by age group
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Statista Survey. (June 1, 2017). Leading shampoo purchase criteria according to women in the United States as of May 2017, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/719337/shampoo-purchase-criteria-in-the-us-by-age-group/
Statista Survey. "Leading shampoo purchase criteria according to women in the United States as of May 2017, by age group." Chart. June 1, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/719337/shampoo-purchase-criteria-in-the-us-by-age-group/
Statista Survey. (2017). Leading shampoo purchase criteria according to women in the United States as of May 2017, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/719337/shampoo-purchase-criteria-in-the-us-by-age-group/
Statista Survey. "Leading Shampoo Purchase Criteria According to Women in The United States as of May 2017, by Age Group." Statista, Statista Inc., 1 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/719337/shampoo-purchase-criteria-in-the-us-by-age-group/
Statista Survey, Leading shampoo purchase criteria according to women in the United States as of May 2017, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/719337/shampoo-purchase-criteria-in-the-us-by-age-group/ (last visited November 10, 2024)
Leading shampoo purchase criteria according to women in the United States as of May 2017, by age group [Graph], Statista Survey, June 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/719337/shampoo-purchase-criteria-in-the-us-by-age-group/
