This statistic show the results of a survey on the broadcast and television video advertising formats used by advertisers, ad agencies and publishers either frequently or sometimes in Europe as of March 2017, broken down by device. The survey found that 30 second advertising spots were the most used format for broadcast and TV video advertising across all devices. The format was most often used for ads accessed via PC with 66 percent of respondents stating to use pre-roll ads for this device.
Broadcast and television video advertising formats used in Europe in 2017, by device
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IAB (U.S.). (April 26, 2017). Broadcast and television video advertising formats used in Europe in 2017, by device [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/718714/broadcast-video-ad-formats-used-by-device-in-europe/
IAB (U.S.). "Broadcast and television video advertising formats used in Europe in 2017, by device." Chart. April 26, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/718714/broadcast-video-ad-formats-used-by-device-in-europe/
IAB (U.S.). (2017). Broadcast and television video advertising formats used in Europe in 2017, by device. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/718714/broadcast-video-ad-formats-used-by-device-in-europe/
IAB (U.S.). "Broadcast and Television Video Advertising Formats Used in Europe in 2017, by Device." Statista, Statista Inc., 26 Apr 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/718714/broadcast-video-ad-formats-used-by-device-in-europe/
IAB (U.S.), Broadcast and television video advertising formats used in Europe in 2017, by device Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/718714/broadcast-video-ad-formats-used-by-device-in-europe/ (last visited November 10, 2024)
Broadcast and television video advertising formats used in Europe in 2017, by device [Graph], IAB (U.S.), April 26, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/718714/broadcast-video-ad-formats-used-by-device-in-europe/
