The statistic displays the results of a survey on the distribution of sports drinks retail channels in Europe in 2015, by consumer profile. The survey was conducted via questionnaire and gathered data from 1,221 respondents who consumed food intended for sports people in the previous year. In 2015, it was found that 19.3 percent of the sportspeople purchase their sports drinks from sports "Supermarkets". More information about the fitness industry in Europe can be found in the Dossier: Fitness industry in Europe.
Distribution of sports drinks retail channels in Europe in 2015, by consumer profile
consumers of food intended for sports people (FISP).
Method of interview
Questionnaire
Supplementary notes
* Sportspeople were defined by the source as "consumers of FISP who declare to practice sports at least once a week".
** Lifestyle users were defined by the source as "consumers of FISP who declare not to practice sport at all or to practice sport less than once a week."
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European Commission. (June 30, 2015). Distribution of sports drinks retail channels in Europe in 2015, by consumer profile [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/718191/sports-drinks-retail-channels-distribution-europe-consumers/
European Commission. "Distribution of sports drinks retail channels in Europe in 2015, by consumer profile ." Chart. June 30, 2015. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/718191/sports-drinks-retail-channels-distribution-europe-consumers/
European Commission. (2015). Distribution of sports drinks retail channels in Europe in 2015, by consumer profile . Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/718191/sports-drinks-retail-channels-distribution-europe-consumers/
European Commission. "Distribution of Sports Drinks Retail Channels in Europe in 2015, by Consumer Profile ." Statista, Statista Inc., 30 Jun 2015, https://www-statista-com.ezproxy.canberra.edu.au/statistics/718191/sports-drinks-retail-channels-distribution-europe-consumers/
European Commission, Distribution of sports drinks retail channels in Europe in 2015, by consumer profile Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/718191/sports-drinks-retail-channels-distribution-europe-consumers/ (last visited November 10, 2024)
Distribution of sports drinks retail channels in Europe in 2015, by consumer profile [Graph], European Commission, June 30, 2015. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/718191/sports-drinks-retail-channels-distribution-europe-consumers/
