This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same hair dye product brand in the United Kingdom (UK) in 2017. The highest percentage of respondents admitted to always using the same brand of hair dye at 29 percent. In contrast, only seven percent say they always tend to acquire different hair dye brands.
Women's position regarding hair dye brand loyalty in the United Kingdom in 2017*
English speaking female population, respondents who use hair dye at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[I always use the same brand of hair dyes. | I always try different hair dyes brands.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Women's position regarding hair dye brand loyalty in the United Kingdom in 2017* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/718105/hair-dye-purchasing-brand-loyalty-united-kingdom-uk/
Statista. "Women's position regarding hair dye brand loyalty in the United Kingdom in 2017*." Chart. June 1, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/718105/hair-dye-purchasing-brand-loyalty-united-kingdom-uk/
Statista. (2017). Women's position regarding hair dye brand loyalty in the United Kingdom in 2017*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/718105/hair-dye-purchasing-brand-loyalty-united-kingdom-uk/
Statista. "Women's Position regarding Hair Dye Brand Loyalty in The United Kingdom in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/718105/hair-dye-purchasing-brand-loyalty-united-kingdom-uk/
Statista, Women's position regarding hair dye brand loyalty in the United Kingdom in 2017* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/718105/hair-dye-purchasing-brand-loyalty-united-kingdom-uk/ (last visited November 10, 2024)
Women's position regarding hair dye brand loyalty in the United Kingdom in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/718105/hair-dye-purchasing-brand-loyalty-united-kingdom-uk/
