Women's hair styling selection criteria in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English speaking female sample were asked which criteria they base their hair styling product selection on in the United Kingdom (UK) in 2017. A majority of 43 percent of respondents admit that the main criteria they base their decision on is quality, followed by value for money at 37 percent. In contrast, only four percent of respondents base their hair styling purchasing decisions on eco-friendliness and two percent on organic claims.
