One fourth of online shoppers across India were forecasted to have a household income of less than 150,000 rupees in 2020. Only 15 percent were estimated to earn more than 1.2 million rupees in a household.
Distribution of online shoppers across India in 2020, by household income level*
According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
Supplementary notes
*Forecast.
Note: One Indian rupee is equal to 0.016 U.S. dollars and 0.014 euros (as of June 2017).
Based on a total of 175 million shoppers.
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Google, & Kearney. (May 1, 2016). Distribution of online shoppers across India in 2020, by household income level* [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/716670/online-shoppers-share-by-income-india/
Google, und Kearney. "Distribution of online shoppers across India in 2020, by household income level*." Chart. May 1, 2016. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/716670/online-shoppers-share-by-income-india/
Google, Kearney. (2016). Distribution of online shoppers across India in 2020, by household income level*. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/716670/online-shoppers-share-by-income-india/
Google, and Kearney. "Distribution of Online Shoppers across India in 2020, by Household Income Level*." Statista, Statista Inc., 1 May 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/716670/online-shoppers-share-by-income-india/
Google & Kearney, Distribution of online shoppers across India in 2020, by household income level* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/716670/online-shoppers-share-by-income-india/ (last visited September 20, 2024)
Distribution of online shoppers across India in 2020, by household income level* [Graph], Google, & Kearney, May 1, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/716670/online-shoppers-share-by-income-india/