This statistic shows the results of a survey in which respondents from an English speaking female sample were asked about how often they purchase the same shampoo product in the United Kingdom (UK) in 2017. The highest percentage of respondents is concentrated in the mid to higher-range level of product loyalty, whereas only six percent of the respondents say they always tend to acquire different shampoo products.
Female customers' opinions on shampoo product loyalty in the United Kingdom in 2017*
English speaking female population, respondents who use shampoo at least once a month
Method of interview
Online survey
Supplementary notes
* The original question was formulated as follows: "[I always use the same shampoo product. | I always try different shampoo products.] Please position yourself in regards to the following statements."
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Statista. (June 1, 2017). Female customers' opinions on shampoo product loyalty in the United Kingdom in 2017* [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/716417/shampoo-purchasing-product-loyalty-in-the-united-kingdom-uk/
Statista. "Female customers' opinions on shampoo product loyalty in the United Kingdom in 2017*." Chart. June 1, 2017. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/716417/shampoo-purchasing-product-loyalty-in-the-united-kingdom-uk/
Statista. (2017). Female customers' opinions on shampoo product loyalty in the United Kingdom in 2017*. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/716417/shampoo-purchasing-product-loyalty-in-the-united-kingdom-uk/
Statista. "Female Customers' Opinions on Shampoo Product Loyalty in The United Kingdom in 2017*." Statista, Statista Inc., 1 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/716417/shampoo-purchasing-product-loyalty-in-the-united-kingdom-uk/
Statista, Female customers' opinions on shampoo product loyalty in the United Kingdom in 2017* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/716417/shampoo-purchasing-product-loyalty-in-the-united-kingdom-uk/ (last visited November 10, 2024)
Female customers' opinions on shampoo product loyalty in the United Kingdom in 2017* [Graph], Statista, June 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/716417/shampoo-purchasing-product-loyalty-in-the-united-kingdom-uk/
