Reasons for women switching shampoo brands in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English-speaking female sample were asked which of the following reasons would cause them to switch from their usual shampoo brand to another in the United Kingdom (UK) in 2017. A majority of 43 percent of respondents said they would switch their usual shampoo brand if they wanted to try something new, followed by if they found a better deal on another brand at 36 percent.
