Women's reasons for using shampoo in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English-speaking female sample were asked what their reasons for using shampoo were in the United Kingdom (UK) in 2017. A majority of 76 percent of respondents simply want to take care of themselves, followed by 46 percent who do so in order to look better. In contrast, only one percent of respondent admit to using shampoo to stick out.
