Women's shampoo selection criteria in the United Kingdom (UK) in 2017
This statistic shows the results of a survey in which respondents from an English-speaking female sample were asked which criteria they base their shampoo selection on in the United Kingdom (UK) in 2017. A majority of 50 percent of respondents admit that the main criteria they base their decision on is quality, followed by the brand with 44 percent. In contrast, only three percent of respondents base their shampoo purchasing decision following on from seeing an advertisement.
