In 2017, English-speaking women in the UK were asked which shampoo brands they personally use. A share of 28 percent of respondents used Tresemmé, followed by Herbal Essences with 27 percent. In contrast, brands like Weleda, Biolage by matrix, Morrisons, and Aveeno Active Naturals were each used by only one percent of respondents.
Actual user numbers
After a similar 2017 survey of 24,845 of women 15 years of age or older, it is estimated that Tresemmé has 6.1 million female users in the UK. The user base of Pantene Pro V, Head & Shoulders, and L’Oréal was estimated to be over four million. Four more brands were estimated to have more than three million users. The rankings of both surveys somewhat differ.
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Statista. (June 1, 2017). And which of the following shampoo brands do you usually use personally?* [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/715726/most-frequently-used-shampoo-brands-in-the-united-kingdom-uk/
Statista. "And which of the following shampoo brands do you usually use personally?*." Chart. June 1, 2017. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/715726/most-frequently-used-shampoo-brands-in-the-united-kingdom-uk/
Statista. (2017). And which of the following shampoo brands do you usually use personally?*. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/715726/most-frequently-used-shampoo-brands-in-the-united-kingdom-uk/
Statista. "And Which of The following Shampoo Brands Do You Usually Use Personally?*." Statista, Statista Inc., 1 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/715726/most-frequently-used-shampoo-brands-in-the-united-kingdom-uk/
Statista, And which of the following shampoo brands do you usually use personally?* Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/715726/most-frequently-used-shampoo-brands-in-the-united-kingdom-uk/ (last visited September 20, 2024)
And which of the following shampoo brands do you usually use personally?* [Graph], Statista, June 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/715726/most-frequently-used-shampoo-brands-in-the-united-kingdom-uk/