Among leading Swedish companies surveyed in 2020, 31 percent stated they used affiliate marketing and 34 percent said they used pay-per-click. Retargeted advertising was applied in 28percent of responding companies.
Usage of selected digital marketing channels among companies from Sweden as of October 2020
The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BearingPoint. (January 25, 2021). Usage of selected digital marketing channels among companies from Sweden as of October 2020 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. "Usage of selected digital marketing channels among companies from Sweden as of October 2020." Chart. January 25, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. (2021). Usage of selected digital marketing channels among companies from Sweden as of October 2020. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. "Usage of Selected Digital Marketing Channels among Companies from Sweden as of October 2020." Statista, Statista Inc., 25 Jan 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint, Usage of selected digital marketing channels among companies from Sweden as of October 2020 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/ (last visited November 10, 2024)
Usage of selected digital marketing channels among companies from Sweden as of October 2020 [Graph], BearingPoint, January 25, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
