The statistic presents the importance of online review usage before selected types of purchases according to consumers in the United States. During the April 2017 survey, 63 percent of respondents stated that it was extremely or very important to them to read reviews online before buying an unfamiliar product or selecting a new service provider.
For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider?
Characteristic
Share of respondents who answered extremely and very important
When purchasing big-ticket items (e.g. computers, home appliances, etc.)
71%
When purchasing a product or selecting a service provider that you are not familiar with
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Worldpay. (June 1, 2017). For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/713258/online-review-importance-circumstances-usa/
Worldpay. "For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider?." Chart. June 1, 2017. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/713258/online-review-importance-circumstances-usa/
Worldpay. (2017). For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/713258/online-review-importance-circumstances-usa/
Worldpay. "For Each of The following Circumstances, How Important Is It to Read Online Reviews before Purchasing a Product or Selecting a Service Provider?." Statista, Statista Inc., 1 Jun 2017, https://www-statista-com.ezproxy.canberra.edu.au/statistics/713258/online-review-importance-circumstances-usa/
Worldpay, For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/713258/online-review-importance-circumstances-usa/ (last visited November 13, 2024)
For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider? [Graph], Worldpay, June 1, 2017. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/713258/online-review-importance-circumstances-usa/
