This statistic shows the results of a survey among marketing professionals on the role of celebrities in marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that celebrities mainly played a role for social media promotion with 79 percent of company respondents and 75 percent of agency respondents stating that they employed celebrities for this part of their marketing strategies.
What roles do celebrities currently play in your marketing strategies?
* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.
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Realwire. (June 30, 2016). What roles do celebrities currently play in your marketing strategies? [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
Realwire. "What roles do celebrities currently play in your marketing strategies?." Chart. June 30, 2016. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
Realwire. (2016). What roles do celebrities currently play in your marketing strategies?. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
Realwire. "What Roles Do Celebrities Currently Play in Your Marketing Strategies?." Statista, Statista Inc., 30 Jun 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
Realwire, What roles do celebrities currently play in your marketing strategies? Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/ (last visited November 13, 2024)
What roles do celebrities currently play in your marketing strategies? [Graph], Realwire, June 30, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/711335/celebrity-roles-in-marketing-strategies-in-the-uk/
