Mobile operating systems: market share in Poland 2010-2023
Operating systems for mobile devices in Poland
There are two important players in the field of operating systems used in mobile phones in Poland - iOS and Android. Among their competitors, we can also distinguish Windows, which only a few years ago let itself be overtaken by the most popular Android today. Each of these systems meets the different needs of users. For several years Android-based phones have been the most common choice of mobile users. The reasons for their popularity are, among others, a wide range of free applications and the greatest possibilities of personalization. This system supported by Google allows access to standard services such as Gmail, Google Drive, Google Maps, or YouTube. The largest market share of operating systems had Android 12 and Android 11 in 2023.
Popular mobile applications in Poland
In 2023, as many as five apps in the top ten most popular mobile applications were owned by Google. In addition to Google's apps, YouTube, Facebook, and belonging to Facebook, Messenger and WhatsApp also enjoyed great popularity. Both Facebook and Instagram are at the leading positions of the social apps' popularity ranking. Among the most popular apps in 2023. the application of e-commerce platform Allegro was the most popular, with more than nine million users.