In 2019, Italian multinationals investing in influencer marketing spent on average 120 thousand euros in continuative campaigns, while they allocated 61 thousand euros for one shot initiatives. Additionally, small and medium sized companies reported an average expenditure of 61 thousand euros for continuative campaigns and 30 thousand euros for single marketing actions.
Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign
The respondents were professionals in marketing and product marketing, digital PRs, social media managers, as well as top managers of companies from various sectors operating mainly at a national level. Furthermore, the panel was composed as follows:
Small and medium enterprises (51%)
Multinationals (39%)
Start-ups (7%)
No profit organizations (3%)
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Istituto europeo di design. (November 7, 2019). Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/702038/influence-marketing-among-companies-in-italy/
Istituto europeo di design. "Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign." Chart. November 7, 2019. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/702038/influence-marketing-among-companies-in-italy/
Istituto europeo di design. (2019). Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/702038/influence-marketing-among-companies-in-italy/
Istituto europeo di design. "Budget Allocated for Influencer Marketing by Italian Companies in 2019, by Type of Company and Campaign." Statista, Statista Inc., 7 Nov 2019, https://www-statista-com.ezproxy.canberra.edu.au/statistics/702038/influence-marketing-among-companies-in-italy/
Istituto europeo di design, Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/702038/influence-marketing-among-companies-in-italy/ (last visited November 10, 2024)
Budget allocated for influencer marketing by Italian companies in 2019, by type of company and campaign [Graph], Istituto europeo di design, November 7, 2019. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/702038/influence-marketing-among-companies-in-italy/
