This statistic displays the results of a survey on the types of audience data used for programmatic advertising campaigns by publishers in Western Europe in 2016. The survey found that 83 percent of Western European publishers stated to use first party data for their programmatic campaigns.
Type of audience data used for programmatic campaigns in Western Europe in 2016
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IAB Europe. (October 13, 2016). Type of audience data used for programmatic campaigns in Western Europe in 2016 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/696316/programmatic-audience-data-strategies-in-western-europe/
IAB Europe. "Type of audience data used for programmatic campaigns in Western Europe in 2016." Chart. October 13, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/696316/programmatic-audience-data-strategies-in-western-europe/
IAB Europe. (2016). Type of audience data used for programmatic campaigns in Western Europe in 2016. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/696316/programmatic-audience-data-strategies-in-western-europe/
IAB Europe. "Type of Audience Data Used for Programmatic Campaigns in Western Europe in 2016." Statista, Statista Inc., 13 Oct 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/696316/programmatic-audience-data-strategies-in-western-europe/
IAB Europe, Type of audience data used for programmatic campaigns in Western Europe in 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/696316/programmatic-audience-data-strategies-in-western-europe/ (last visited November 10, 2024)
Type of audience data used for programmatic campaigns in Western Europe in 2016 [Graph], IAB Europe, October 13, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/696316/programmatic-audience-data-strategies-in-western-europe/
