This statistic presents the preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, sorted by age group. During the survey period, 79 percent of respondents aged 18 to 34 years stated that they preferred to watch user-generated content videos via YouTube. Only 12 percent of Millennial respondents stated YouTube as their preferred destination for watching current season TV shows.
Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group
Characteristic
18 to 34 years
35 years and older
Videos uploaded by people
79%
71%
Videos uploaded by brands, companies or institutions
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comScore, & YouTube. (June 23, 2016). Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/688576/youtube-video-content-preference-age-usa/
comScore, und YouTube. "Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group." Chart. June 23, 2016. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/688576/youtube-video-content-preference-age-usa/
comScore, YouTube. (2016). Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/688576/youtube-video-content-preference-age-usa/
comScore, and YouTube. "Preferred Types of Video Content Accessed via Youtube According to Weekly Online Video Viewers in The United States as of January 2016, by Age Group." Statista, Statista Inc., 23 Jun 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/688576/youtube-video-content-preference-age-usa/
comScore & YouTube, Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/688576/youtube-video-content-preference-age-usa/ (last visited November 10, 2024)
Preferred types of video content accessed via YouTube according to weekly online video viewers in the United States as of January 2016, by age group [Graph], comScore, & YouTube, June 23, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/688576/youtube-video-content-preference-age-usa/
