In the most recent financial year, X (formerly Twitter) invested 167.1 million U.S. dollars in advertising, up from 56.1 million U.S. dollars in the previous year. Overall, 2021 saw the most that the social networking company has spent on advertising expenditure. In 2021, X/Twitter's worldwide revenue amounted to over five billion U.S. dollars.
Advertising expenditure of X (formerly Twitter) from 2014 to 2021
(in million U.S. dollars)
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Twitter. (April 7, 2022). Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/685637/twitter-ad-cost/
Twitter. "Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars)." Chart. April 7, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/685637/twitter-ad-cost/
Twitter. (2022). Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/685637/twitter-ad-cost/
Twitter. "Advertising Expenditure of X (Formerly Twitter) from 2014 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 7 Apr 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/685637/twitter-ad-cost/
Twitter, Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/685637/twitter-ad-cost/ (last visited November 10, 2024)
Advertising expenditure of X (formerly Twitter) from 2014 to 2021 (in million U.S. dollars) [Graph], Twitter, April 7, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/685637/twitter-ad-cost/
