Survey on being vegetarian or vegan in Sweden 2015-2018

Roughly 90 percent of the Swedes replied to a survey held between 2015 and 2018 they were not a vegetarian or a vegan. As of 2018, only seven percent stated to be vegetarians and two percent were vegans. In the year before, most vegetarians in Sweden were women, reaching a share of eight percent. By comparison, the share of men eating vegetarian food was half as high.  

Interest in vegetarian food

      Among Swedes who are not vegetarians or vegans, the share of individuals being interested in vegetarian food increased in recent years from 27 percent in 2015 to 35 percent in 2018. However, most respondents who are not vegetarians or vegans have not noticed a development in their interest in vegetarian food within the past years.

Alternative for meat consumption: seafood

The result of a survey conducted in 2017 on attitudes to seafood as a meat alternative in Sweden showed that the majority of poultry buyers were convinced of seafood as a very good alternative for poultry meat. Among all meat buyers, this share amounted to 34 percent.