During a survey of CMOs in the United States, conducted in August 2021, it was found that 43 percent of respondents pointed to marketing technology, data, and analytics as their top priority for the upcoming 12 months. Customer experience, personalization, and, loyalty was on top of mind for 39 percent of U.S. CMOs at that time.
Leading marketing priorities according to CMOs in the United States as of August 2021
Question: "Which of the following will your marketing organization prioritize over the next 12 months given new ways of working? (Select up to three.)"
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PwC. (August 19, 2021). Leading marketing priorities according to CMOs in the United States as of August 2021 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/684703/marketing-priorities-us/
PwC. "Leading marketing priorities according to CMOs in the United States as of August 2021." Chart. August 19, 2021. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/684703/marketing-priorities-us/
PwC. (2021). Leading marketing priorities according to CMOs in the United States as of August 2021. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/684703/marketing-priorities-us/
PwC. "Leading Marketing Priorities According to Cmos in The United States as of August 2021." Statista, Statista Inc., 19 Aug 2021, https://www-statista-com.ezproxy.canberra.edu.au/statistics/684703/marketing-priorities-us/
PwC, Leading marketing priorities according to CMOs in the United States as of August 2021 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/684703/marketing-priorities-us/ (last visited November 10, 2024)
Leading marketing priorities according to CMOs in the United States as of August 2021 [Graph], PwC, August 19, 2021. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/684703/marketing-priorities-us/
