The statistic shows information on the organizational barriers faced by marketing companies worldwide when trying to build a joined-up view of the costumer journey as of November 2016. During the survey, 59 percent of respondents stated that siloed organizational structure was one of the main barriers they had to deal with.
Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016
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Econsultancy, & IBM. (December 8, 2016). Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/683411/barries-customer-journey-usa/
Econsultancy, und IBM. "Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016." Chart. December 8, 2016. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/683411/barries-customer-journey-usa/
Econsultancy, IBM. (2016). Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/683411/barries-customer-journey-usa/
Econsultancy, and IBM. "Leading Barriers to Building a Joined-up View of The Customer Journey According to Marketing Professionals Worldwide as of November 2016." Statista, Statista Inc., 8 Dec 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/683411/barries-customer-journey-usa/
Econsultancy & IBM, Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/683411/barries-customer-journey-usa/ (last visited November 13, 2024)
Leading barriers to building a joined-up view of the customer journey according to marketing professionals worldwide as of November 2016 [Graph], Econsultancy, & IBM, December 8, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/683411/barries-customer-journey-usa/
