In the last reported fiscal year, Alphabet Inc. invested 8.7 billion U.S. dollars in advertising and promotional activities, down from 9.2 billion in 2022 but up from 7.9 billion in 2021. Alphabet is Google's parent company. In 2023, the company generated over 73.7 billion U.S. dollars of net income.
Advertising and promotional expenses of Alphabet from 2014 to 2023
(in billion U.S. dollars)
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Alphabet. (January 31, 2024). Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/682135/alpahbet-advertising-cost/
Alphabet. "Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars)." Chart. January 31, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/682135/alpahbet-advertising-cost/
Alphabet. (2024). Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/682135/alpahbet-advertising-cost/
Alphabet. "Advertising and Promotional Expenses of Alphabet from 2014 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 31 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/682135/alpahbet-advertising-cost/
Alphabet, Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/682135/alpahbet-advertising-cost/ (last visited November 10, 2024)
Advertising and promotional expenses of Alphabet from 2014 to 2023 (in billion U.S. dollars) [Graph], Alphabet, January 31, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/682135/alpahbet-advertising-cost/
