The statistic shows information on the data sources used in marketing worldwide as of November 2016. During the survey, 36 percent of marketers stated they used call center data to understand the customer journey.
Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016
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Econsultancy, & IBM. (December 8, 2016). Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016 [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/679917/data-sources-customer-journey-usa/
Econsultancy, und IBM. "Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016." Chart. December 8, 2016. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/679917/data-sources-customer-journey-usa/
Econsultancy, IBM. (2016). Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/679917/data-sources-customer-journey-usa/
Econsultancy, and IBM. "Leading Data Sources Used to Understand The Customer Journey According to Marketing Professionals Worldwide as of November 2016." Statista, Statista Inc., 8 Dec 2016, https://www-statista-com.ezproxy.canberra.edu.au/statistics/679917/data-sources-customer-journey-usa/
Econsultancy & IBM, Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/679917/data-sources-customer-journey-usa/ (last visited September 20, 2024)
Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016 [Graph], Econsultancy, & IBM, December 8, 2016. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/679917/data-sources-customer-journey-usa/