YouTube user reach in Norway Q4 2023, by age group and gender
As of the fourth quarter of 2023, among Norwegian online users aged 18 to 29 years, 66 percent of men and 67 percent of women were using YouTube. The platform was less popular among the older generations and only 20 percent of the women aged 60 years or older used the platform. As of July 2024, Norwegian DJ Alan Walker hosted reportedly had the most popular YouTube channel for users in the country, with almost 45.6 million subscribers.
YouTube usage in the Nordics
With its mix of user-generated content, professional videos, and on-demand selection, YouTube is undoubtedly one of the most popular digital video platforms for Nordic users. As of 2020, 78 percent of YouTube users in Denmark stated that they were using the platform weekly, while the figure rose to 86 percent of respondents in the case of Finnish users. In Sweden, users engaging with the popular video platform at least once per week were 88 percent of the surveyed YouTube viewers.
Digital video usage in the Nordics
At the end of 2020, Netflix was the most popular video streaming and download service in Norway, with 84 percent of respondents reporting to use the subscription streaming platform, while Norwegian public broadcasting online service NRK ranked second with 68 percent of respondents stating their preference for the platform. In 2020, Finland audiences appeared to prefer online TV services like Yle Areena over SVoD services like Netflix, with 74 percent of respondents reporting to use the first, and 49 percent respondents reporting to use the latter. Additionally, with the global outbreak of COVID-19 pandemic, the popularity of social video platform TikTok grew. During the pandemic, 10 percent of the Norwegian digital population, as well as seven percent of the Finnish digital population reported using TikTok.
